![]() To keep that traffic and money flowing, Google pays Apple an undisclosed sum each year for maintaining its default search engine status. The traffic from searches on iPhones, iPads, and Macs is worth a huge sum of money to Google, as that’s what it allows it to display relevant ads alongside search results. ![]() ![]() Unless you have manually changed it, that search engine is Google. When you do a search in the combined URL/search bar on any Apple device, the default search engine will be used. Neither company has ever disclosed the sum, which Apple lumps into its Services category without splitting it out, but one of the more recent estimates suggested that it would amount to between $18B and $20B this year … Apple’s Google search payment ![]() The controversial payment is thought to contribute as much as 3% of Apple’s pretax profit, but is potentially under threat from antitrust action. Apple’s Google search payment – the billions of dollars Google pays to be the default search engine on Apple devices – is likely safe for years to come, say analysts. ![]()
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